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silentrider89
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Quote silentrider89 Replybullet Topic: Project on Branding Strategies
    Posted: 14-Oct-2012 at 1:38pm
Hello everyone,
Can anybody help with anything on Branding strategies of OTC drugs?
Anything would be appreciated.
Thanks and Regards

 
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PrashanthS
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Quote PrashanthS Replybullet Posted: 14-Oct-2012 at 11:45pm

 
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skumar
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Quote skumar Replybullet Posted: 18-Oct-2012 at 12:28am
Consumer Behavior: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market - http://businessperspectives.org/journals_free/im/2006/im_en_2006_03_Lodorfos.pdf
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Avinash
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Quote Avinash Replybullet Posted: 04-Jan-2013 at 12:31am
Commercial strategies for implementation of branding and OTC switching policies

Historically pharmaceutical companies have handled the loss in revenue from patent expiry by developing and concentrating their focus on new drugs. With the number of new chemical entities (NCEs) being launched each year, on the decrease, companies need to update their strategies to embrace the OTC opportunity, rather than shy away from it.

This paper outlines some commercial strategies to maximise RoI (Return on Investment) throughout the product life cycle, with a specific focus around the time of patent expiry.

Download Commercial strategies for implementation of branding and OTC switching policies.pdf
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Avinash
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Quote Avinash Replybullet Posted: 04-Jan-2013 at 12:32am
Brand Orientation A Strategy for Survival

The future of many companies lies in brands.By using brands as a starting point in the formulation of company strategy, an important precondition for a new direction brand orientation is created. Established brands have a great potential for increasing the ability of companies to compete as well as generating their growth and profitability. Awareness of this potential will make brands important in the formulation of company strategies as a source for sustainable competitive advantage.

The purpose of this article is to illustrate the transition from product focus to brand orientation. Managing a brand-oriented company involves organizing and controlling the operations in such a way that an attractive added value can be created. The aim is that this should be accomplished with unchanged or increased total brand equity.

Download Brand Orientation A Strategy for Survival.pdf
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