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customer satisfaction

Printed From: ProjectsQA
Category: Projects Forum
Forum Name: MBA/Management Projects
Forum Discription: Projects on any aspect of management say Human Resources, Finance, Marketing, Banking, Systems etc.
Printed Date: 21-Feb-2019 at 10:35pm

Topic: customer satisfaction
Posted By: john131
Subject: customer satisfaction
Date Posted: 10-Dec-2012 at 10:27pm
customer satisfaction on asian paints

Posted By: Avinash
Date Posted: 18-Dec-2012 at 10:33am - Customer based Management(MBA) Projects

Posted By: LokeshNash
Date Posted: 04-Jan-2013 at 2:13pm
Customer Awareness – A Study with reference to Asian Paints India Ltd.

Paint industry has shown a rapid growth in the last year 2003-2004, and since then there has been a decreasing growth in the industry. Asian Paints – one of the largest paint companies in India, which has shown a tremendous growth since its establishment, liberalization. This is an achievement, achieved by careful planning a following firm procedures set by the company management.

Asian is qualitative company with strict rules and regulations. All the planning takes place at the central office Mumbai. Each Asian paint production center has a distinguished packing so that by looking at the drum or cartons the plant identification become easy to the godown incharge. The company has a excellent distribution network which is the prime reason for its success followed by marketing plans. - Customer Awareness – A Study with reference to Asian Paints India Ltd.pdf

Posted By: LokeshNash
Date Posted: 04-Jan-2013 at 2:15pm
Customer Satisfaction in Reference to Asian Paints Ltd

This project gives brief study, on what is customer satisfaction and the techniques of achieving Customer Satisfaction. It also provides significance of the conducting the customer satisfaction research and how and when to conduct it. Based on the topic, this project analyzes the “CUSTOMER SATISFACTION ” IN REFERENCE TO THE ASIAN PAINTS LTD”

It gives a brief report on the profile of the Asian Paints Co. About its vision , history, current status, its achievements as a firm in the paint industry. The project also speaks on its various product profiles and its future plans. It shows what strategies the Asian paints ltd have used for satisfying the customers.

To undertake the research the questionnaire is prepared so as to know how much the customers are satisfied after using Asian Paints, are they willing to be a loyal customers or do they prefer other brands. The survey reflects the areas where the company needs to improve and the areas where it from where it has gained its popularity.

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